How it works

From guesswork to clarity, step by step.

Drive profit. Protect margins. Control cashflow.

See exactly how we turn your numbers into decisions, and how we get there with you from day one.

The 60-second margin check

Are you actually making money?

Enter a few rough numbers. See your real profit, the price to charge, how long your cash lasts, and the least you must invoice to cover your overheads.

Your numbers
What you invoice in a year
£
Labour, materials, plant, subbies
£
Office, admin, vehicles, insurance
£
15%
Your target net profit after every cost is paid
Roughly, to see how many months you are covered
£
Days you actually bill for. Leave at 220 if unsure
What the numbers say
Gross profit
0%
What is left after labour, materials and subbies, before the office bills.
Net profit
0%
What is left after every cost. This is what the business actually makes.
On target
The quick wins
Cover your costs
£0
Least you must invoice to cover overheads. Below this you lose money.
Day rate needed
£0
Per chargeable day to hit your profit.
Cash runway
Add your cash to see this.
Left on the table
£0
Profit you are missing vs target.
To make 15%, price every job at
£0
add 0% to your costs
Your costsOverheads coveredYour profit
Show me the maths

Follow one job through, step by step. We will use the example numbers: £500,000 turnover, £300,000 costs, £100,000 overheads, keeping 15%.

  1. 1
    Start with what you bring in

    Your turnover. Everything you invoice.

    £500,000 in
  2. 2
    Take off the cost of the work

    Labour, materials, plant, subbies. What is left is your gross profit.

    £500,000 minus £300,000 = £200,000 gross profit (40%)
  3. 3
    Take off running the business

    Office, admin, vehicles, insurance. What is left now is your net profit, the money the business actually keeps.

    £200,000 minus £100,000 = £100,000 net profit (20%)
  4. 4
    Share overheads across every job

    Overheads are a yearly figure. Do not bolt a whole year onto one job. Spread them as a rate: here they are 20% of revenue, so every £1 of work carries 20p of overhead.

    £100,000 overheads ÷ £500,000 turnover = 20p in every £1
  5. 5
    Work out the price to charge

    Price the job so it covers its costs, carries its share of overheads, and leaves the profit you want. The formula: cost ÷ (1 minus overhead rate minus profit).

    £300,000 ÷ (1 minus 0.20 minus 0.15) = £461,538
  6. !
    The catch most people miss

    That price is your cost plus 54%. But you only keep 15%. Adding a percent to your cost is not the same as keeping it as profit. Price off the number you add and you underprice every job.

Your badge checks your real net profit against your target. Within one point is on target, above is ahead, below is behind. It will never tell you a figure is on target when it is not.
The cost of waiting

This is what six months of guesswork really costs you.

These are typical, well-documented losses for a business your size, scaled to the turnover you entered above. Watch what slips through while no one’s watching the numbers.

Your turnover£500,000
−£0
Month 2

Margin erosion

Labour overruns on two live jobs go untracked and get absorbed silently into margin. Nearly 2% of a year’s revenue, gone before anyone notices.

How we’d have caught it: live project-vs-budget tracking flags the overrun in week one, not month six.
−£0
Month 4

Pricing mistake

A contract quoted below true overhead recovery. The work is won, and money is lost delivering it. Common when rates are set by feel, not by numbers.

How we’d have caught it: pricing built on real overhead recovery and a target margin, before the tender goes out.
−£0
Month 6

Cash shock

Two clients pay late at the same time. No forecast, no buffer, no warning. Payroll ends up on the overdraft.

How we’d have caught it: a 30/60/90 day rolling forecast sees this coming weeks out.
0

The typical cost of waiting for a business your size, across six months that could have been managed from week one.

Start managing from week one
How we onboard

From first call to live numbers.

A clear path, with no surprises. We agree the scope and the terms before any work begins, then move fast.

01
Introduction call
30 minutes. We review your position, identify your biggest risks, and confirm we’re the right fit.
02
Proposal of works
A clear scope and price for exactly what we’ll do, with no obligation to proceed.
03
MSA agreed
A simple master service agreement signed off, so everyone knows where they stand.
Then we get to work
1
Day one

Under the hood

  • Commercial contracts reviewed
  • Pricing models audited against true overhead recovery
  • Cashflow mapped: invoicing, position, committed costs
  • Gross and net margins defined per project
  • Full P&L review
A complete financial and commercial audit.
2
Every week

Ongoing oversight

  • Cash position updated live
  • 30 / 60 / 90+ day rolling forecast
  • Debtors and creditors tracked
  • Project performance vs budget
  • Margin erosion flagged early
You always know the numbers.
3
Every month

Strategic review

  • Margin model updated
  • Pricing scenarios modelled
  • Quarterly targets reviewed
  • Hiring and growth decisions
  • Forward risk assessment
Decisions made on data, not instinct.
In the field

What this looks like in practice.

Real dashboards. Real numbers. Built for SME owners who want clarity, not more spreadsheets.

This is live, not a screenshot – tap around and see your numbers move.

Ready when you are

Get the information that drives better decisions.

Book a free intro call. No commitment, no jargon, just clarity. We review your position, flag your biggest risks, and confirm we’re the right fit.

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